Alternate Ways Coaching was founded in 2026 by Brian Hooker.

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I understand how being neurodivergent and having ADHD can make life feel overwhelming. The constant pressure to fit in, stay organised, manage energy, and meet expectations can affect not only performance at work, but also confidence, relationships, and wellbeing. This understanding comes from real experience, not theory.​​

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Before becoming an accredited ADHD coach, I have worked in business transformation, as an Business Agility Lead (Agile Coach). While supporting teams and leaders through large scale business transformations,  I saw firsthand how workplace systems often fail neurodivergent people and how much potential is lost as a result.

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My passion is supporting individuals to make work and life feel more manageable. I work alongside clients to reduce mental overload, develop practical strategies, and build ways of working that play to their strengths rather than their struggles. Coaching is collaborative, supportive, and tailored to each person as an individual.

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I can also support clients with the Access to Work (AtW) scheme where appropriate, helping remove practical barriers to success.

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